A bit of a mouthful for what was a very succesful day yesterday spent looking at gay tourism and how it is developing. I was delighted to be asked to make a presentation on how Amro Worldwide works with destinations and suppliers, as a summing up on much of the morning and early afternoon's discussions and presentations.
Our "So Gay" campaign on the London Underground during last summer's London Pride certainly hit the headlines then and it continues to rumble on especially when Adweek.com suggested it was the most talked about travel industry ad of 2008. The "legs" of the campaign certainly gave superb publicity to our partners of Atlanta, Boston, Las Vegas, New Orleans and Washington DC and as of last week two posters were still displaying - that's seven months after the campaign officially closed.
So, some great opportunites and unique ideas for destinations and suppliers to work with Amro Worldwide to maximise opportunities.
